Here at Butlin’s, our true intent is all for your delight. We are committed to keeping your Information safe and secure, and handling it in line with our legal obligations. Our Privacy Policy is our way of telling you about the data we collect, what we do with it and how we give you control over your personal information. 


When you're looking for a break, we want to be sure you're not missing out on anything that might guide you on your way. Therefore, we may need to ask you for a little personal information, either directly or indirectly by tracking how you use our website.


Where we have your permission, we'll send you news and promotional information if we think it will be of interest. We may also collect some technical details so our website works as well as it possibly can. Sometimes, we might share information with third parties, such as business partners and service providers, but this is only so we can provide you with a better service.


If you’re coming on a break with us, we’ll ask for a few more details about yourself and your family including any special requirements you may have.


We will always hold your information securely, and for a limited and appropriate amount of time necessary to fulfil our purposes.


If you’d like to stop receiving our email marketing, just click ‘unsubscribe’ at any time. If you don't want any mail through your letterbox, simply send it back and we'll remove you from our database.


For full details on our processing, please see our full privacy policy below.


You can contact us at any time with questions, concerns, comments, requests or complaints about our privacy policy or your personal information. Please email in the first instance.


If you have any complaints regarding this privacy policy, you may also contact the UK Information Commissioner on 0303 123 1113 or by visiting


From time to time, we might review our privacy policy and make changes to it. If so, we’ll always highlight it on our website and, where appropriate, let you know by email.


1. Introduction

This privacy policy (and any other documents referred to in it) explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle your data and keep it safe. Please read this privacy policy carefully to understand our practices regarding your personal information and how we will treat it.

We know it may seem like a lot of information, but we want you to be appropriately informed about your rights and how we use your data.

We hope the following sections will answer any questions you may have, but if not, please do get in touch with us.

We may update this notice from time to time. If there is any significant change, we will communicate with you to let you know, but you’re welcome to come back and check it whenever you wish.

For your information this privacy policy was last updated on 08 April 2024

2. Who are we?

Butlins Skyline Limited owns and operates three large seaside resorts in the UK, also providing caravans for sale (which may be purchased with finance1) at Skegness and Minehead.

For simplicity throughout this notice, ‘we’ and ‘us’ means Butlins Skyline Limited and its business units.We have a legal duty to protect personal information that we collect under Privacy Legislation such as, the UK General Data Protection Regulation (GDPR), Data Protection Act 2018 (the “DPA”) and the Privacy and Electronic Communications Regulations 2003, (PECR). It is important that you understand who is responsible for keeping your data safe. For the purpose of the Data Protection Legislation we are the data controller and are located at:


First Floor, Breakspear Place
Breakspear Park
Breakspear Way
Hemel Hempstead


If you have any queries relating to this policy, you may contact us here.

We have appointed a Data Protection Officer (DPO) who has ultimate responsibility within Butlins Skyline Limited for making sure your data is treated in accordance with this privacy policy and the law. Our DPO can be contacted by emailing


 [1] Butlins Skyline Limited (company number 04011665) is an appointed representative of Andrew Smith (t/a Citrus Compliance) which is authorised and regulated by the Financial Conduct Authority (Financial Services Register no. 826675).

3. What types of personal data do we collect?

•    Your Full Name.
•    Your Address and Postcode.
•    Your email address.
•    Telephone Number.
•    Age and DOB (including children’s or additional guests).
•    Your Gender.
•    Online Identifiers and behavioural data.
•    Booking reference or unique identifiers.
•    Health & Medical information, (where required, for example if voluntarily provided at booking or to enable participation in an activity or treatment).
•    Proof of identity (e.g. passport & driving license).
•    Financial information (e.g. bank/credit/debit details) These will be collected directly by a third-party payment provider and tokenised. We will only store the last four digits of your payment card number.
•    Finance and Income Information if you purchase a caravan from us.
•    Biometric (e.g. Photography/CCTV/Body worn camera and ANPR).
•    Audio voice recording.
•    Third party letting information.
•    Research information. For example, you may choose to sign up to research panels and or respond to surveys or polls that help us understand our guests’ opinions and views.
•    Competition Data. This is only used for the purposes of the relevant competition and will be subject to the terms and conditions of that competition, which will be notified to you when you enter the competition.
•    We may also collect publicly available information from social networking sites such as Facebook, Twitter, YouTube, Instagram, and Snapchat, for example likes, shares, tweets and posts about Butlins. This information is provided to us by a third party and used at an aggregate level for analysis purposes.


For Mobile App Users

Butlins resorts, events, and hospitality have associated mobile apps. Depending on the functionality of specific apps the data collected may include location, IP address, and device data. Privacy information related to these apps is available on either the Google Play Store or Apple App Store.

4. What do we use your data for?

It’s important that you understand how and why we use the personal data that we collect from you. This section sets out the different purposes for which we process personal data and which types of personal data we need for each purpose.

  • When you create an account with us, we will manage and administer your account and provide you with the relevant services. When you set up an account or book a holiday with us, we will send you service messages about the services you have booked or communicate with you about the services purchased.
  • When you enquire about caravan ownership to manage your caravan licence agreement. When you engage with us on social media. When you download or install one of our applications. When you voluntarily contact us with a query, a comment or make a complaint we will ensure your query is appropriately dealt with. When you engage with one of our contact centres, we may record audio for training and monitoring purposes When you voluntarily enter a prize draw or competition we will process your data to enable you to participate in that competition and to carry out activities that relate to the competition for example letting you know if you have won a prize and or using your details to communicate with you if you are a winner.
  • When you book an appointment or attend an event that is provided by a 3rd party supplier, we will process your data to the extent required to meet our purposes and fulfil the service to the 3rd party provider and their guests or delegates.
  • We may use your contact details to contact you from time to time to ask you to participate in surveys to help us improve our offerings. We use this data for the purposes of analysing insights and information to help us to improve our services and offerings and to help us build more accurate and targeted information for our guests. It may also inform our marketing and promotional activities.
  • From time to time, we may use research panels to conduct market research for us which may involve collecting personal data for the purposes of carrying out research. Where this collection of personal data is by third party research companies it may be subject to separate privacy policies.
  • We may sometimes use anonymised data for certain purposes such as to produce reports or help us understand what type of services you like and don’t like and to ensure our advertising is effective. When used for this purpose this data does not enable you or any other individual to be identified. With your consent, we will use your personal data, preferences, and details of your transactions to keep you informed by email, web, text, telephone and through our contact centres about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. You are free to opt out at any time. If you fill in any forms e.g., booking an activity or when going to a spa we will process your data to enable us to fulfil the service booked and to ensure the health and safety of our guests and team members. If an accident or incident takes place on one of our resorts, we may collect certain data from you to ensure we are able to support those involved and ensure our health and safety procedures are followed. We may sometimes receive requests from TV and other companies to film/photograph on resort. We also take our own Butlin's promotional films and photographs on the parks throughout the year. To protect our customers, premises, assets, and Partners from crime, and to always ensure health and safety, we operate CCTV systems on our facilities and car parks which record images for security. We do this based on our legitimate business interests. If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim is to protect the individuals we interact with from criminal activities. We may be required to comply with our contractual or legal obligations to share data with law enforcement and other authorities. For example, when a court order is submitted to share data with Government functions & law enforcement agencies or a court of law e.g. HM Revenue or DWP.

5. How we use Sensitive Personal Information

We do not normally collect sensitive personal information from you as part of the booking process. However, if you make us aware of any special requests voluntarily, for your booking including anything due to specific medical, dietary, or religious requirements, we will note these so that we can do our best to meet your request. We will not process this data for any other purpose.

If you book onsite activities (including, but not limited to, sports, outdoor activities, and spa treatments), we ask for information about your health including any existing conditions relevant to the activity and details of who to contact in the event of an emergency.

The information is collected for the following purposes:


  • To provide the activities and treatments you want and to ensure you can safely take part.
  • To ensure we are able to contact someone in an emergency.

6. Combining your data for personalised direct marketing

We want to bring you news and promotional offers that are most relevant to your interests at times. We will use your email address to send you email marketing (including our newsletters and information about new services and competitions when you sign up to receive them from us.

You can opt out of receiving marketing emails at any time by either following the instructions to unsubscribe in any of the communications we send you or by changing your preferences. If you opt out of email marketing, we will still need to send you service communications from time to time such as information about your breaks and updates to our policies.

We may use basic demographic information provided to personalise our targeted advertising. We and other third parties may also use cookies to assist in targeted advertising. You can find more about this in our cookies policy below.


We also promote our content and features via third party platforms such as social media sites like Facebook or use Facebook business tools to enable us to send certain information to Facebook. This helps us to evaluate how effective our marketing is.
Facebook acts as a data processor when it provides matching, measurement, and analytics services to us.

We are joint data controllers with Facebook Ireland when we share Event Data with Facebook to help target our marketing campaigns and improve ad delivery This enables us to make sure we are reaching the right audiences with our marketing.

You can opt out of receiving ads on other platforms at any time by changing your preferences in the "Privacy settings" section of your Account Settings
If you download our app, some of the communications that we send to you, including marketing communications, content recommendations and information about new content or features, may be sent by push notification. Push notifications are messages that pop up on your mobile device. You can choose whether or not to receive push notifications from the app through your device settings.


If you use an Android device, your device will automatically opt you in for push notifications and you will need to turn these off if you don't want to receive them. If you use an Apple device, you will be asked when you set up your device if you want to receive push notifications and you can choose to receive them then. If you change your mind, you can change your preferences at any time in your device settings.

8. Who do we share your personal data with?

We sometimes need to share your personal data with trusted third parties in some circumstances. Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:


  • We provide only the information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is always respected and protected.
  • If we stop using their services, any of your data held by them will either be deleted, returned, or rendered anonymous.

Examples of the kind of third parties we may work with are:


  • Third party suppliers who help us manage our customer data.
  • Information technology providers who help us to manage our IT systems and ensure that they are secure and protected from fraud and abuse.
  • Third party service providers who carry out our user testing for us.
  • Technology solutions providers who help us show you advertising.
  • Direct marketing companies who help us manage our electronic and/or postal communications with you.
  • Data Insight and Market research agencies.
  • Affiliate Marketing partners where you are referred to our website.
  • Auditors and other professional advisors who help us manage our processes and improve accuracy of our data.
  • Social Media platforms to show you services that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our Cookies Policy below for details.
  • Payment service providers that enable us to fulfil transactions with you.
  • Partnerships we work with to bring certain services or breaks to our guests.
  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.
  • We may, from time to time, expand, reduce, or sell our business and therefore may share data with Prospective buyers of our business or assets. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
  • Activity and event providers.
  • Where you are attending an event organised by a third party at our Resorts, we may share booking details with them to allow the event to be planned effectively. Our legal basis for the sharing of this data is our contractual obligation to our partners.
  • If you take out holiday insurance as part of your holiday, we will pass on details of your booking to our insurers, and their underwriters. This will allow them to administer your policy and any claim.
  • If you wish to purchase and/or finance a caravan, we may share your data with finance providers.

9. Security on our Resorts

The following are operated in our resorts to assist with monitoring & maintaining resort safety, to prevent & detect crime & assist law enforcement (where necessary):

  • CCTV
  • Automated Number Plate Recognition (ANPR)
  • Body Worn Cameras (BWC) - the security team will always inform you before turning their BWC’s on

These systems are operated for the protection of our guest, employees & premises from criminal activities.

If we discover any criminal activity or alleged criminal activity through our use of CCTV, we will process this data for the purposes of preventing or detecting unlawful acts.

The Legal basis for our use of this information is in our Legitimate Interests to ensure the safety of guests and employees at resorts and to assist with law enforcement. We may also use the footage to exercise & defend our legal rights.

10. Where We Transfer and Store Personal Information

The personal information that we collect from our website visitors and guests may be transferred to, and stored at, destinations outside the European Economic Area, (the "EEA”). If we do carry out transfers outside of the EEA, we will ensure the recipient has an adequate level of protection for your personal data and to make sure that it is properly protected. To ensure this we conduct full due diligence before choosing a supplier and have put in place appropriate organisational, technical, and contractual safeguards with our Data Processors.

Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.

11. How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. This period will be determined based on any business and/or legal requirements.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

If you need further information, please contact us here.

12. Your Rights in Your Personal Information

You have certain rights in respect of the personal information that we hold about you. Details of these rights are set out below. To exercise any of these rights, please contact us here.

We will process all personal data in line with your rights, in each case to the extent required by and in accordance with applicable law only (including in accordance with any applicable time limits and any requirements regarding fees and charges). We will respect your personal information rights. For more information on your rights, please see

13. How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

Click the ‘unsubscribe’ link in any email communication that we send you. 


If you have an account with us you can log in into your account and change your preferences.

In our apps, you can manage your preferences and opt out from one or all the different push notifications by selecting or deselecting the relevant options in the ‘Settings’ section.

If you do not wish to see advertising on social media, you can also manage this within your social media platform settings.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

14. Cookies and other tracking technology

Our website uses “cookies” and other tracking technologies which are placed and stored on your computers’ hard drives, or in their browser memories, if you agree, when you visit our website. These are used for various purposes, including distinguishing you from other web-site visitors.

You can manage all cookies using your browser settings or using a service such as and You can manage your preferences for the Facebook pixel through Facebook settings. See our Cookies Policy below for more information.

15. How do we protect your personal data?

We treat your information with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites and apps using ‘https’ technology.

Access to your personal information is password-protected, and sensitive data is secured and tokenised to ensure it is protected.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

16. Changes to Our Privacy Policy

We reserve the right to modify this privacy policy from time to time. If there is a significant change we will let you know but any updates will be posted on the following website: You should check back frequently to see any updates or changes to our privacy policy.

17. Any questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:

Questions, concerns, comments, requests or complaints regarding this privacy policy, our website and/or our use of your personal information, please submit your query here.

If you have any complaints regarding this privacy policy, you may also contact the UK Information Commissioner at telephone number 0303 123 1113 or


This Cookie Policy explains how Butlins Skyline Limited ("We", "us", "Our") uses cookies and similar technologies to recognise you when you visit our website It explains what these technologies are and why we use them, as well as your rights and how to control use of them.

What are cookies?

Cookies are small text files that are stored on your browser or device by websites, apps, online media and advertisements. They are widely used to make websites work more efficiently and to provide information to us as owners of the website. All websites use cookies, primarily to:


  • allow websites to work or work more efficiently;
  • make the site easier to navigate by remembering information you’ve entered, like keeping track of what you may have in your basket;
  • remember you when you return to our site so that we can personalise your experience;
  • customise the site by showing you information that’s relevant to you.

Why do we use cookies?

We use cookies for several reasons including:

  • supporting you to log into your website;
  • to remember your shopping basket and to enable you to checkout;
  • to gather information which allows us to identify your platform and record sales;
  • to ensure you are provided with correct and useful information during your visit to our site;
  • to ensure our ads are served accurately and to the appropriate audience;
  • to collect data which allows us to improve our services based on purchases and site usage;
  • for statistical analysis purposes.

You can change your cookie preferences at any time by clicking the link below. You can then change the settings by moving the sliders to ‘On‘ or ‘Off‘, and then click ‘Save’. You may need to refresh your page for some of these settings to take effect.

Types of cookies we use

The cookies we use fall under five main categories.

Strictly necessary/ essential cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Analytics/ performance cookies

These cookies allow us to analyse how visitors interact with our website. This helps us to improve the way our website works. They will also count visits and traffic sources and they help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Advertising/ targeting cookies

These cookies may be set through our site to display relevant advertisements to our visitors on our website and other websites. They may be used to build a profile of your interests and show you relevant adverts.

Social media cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

What are First Party and Third Party cookies?

Cookies set by our website are called 'First Party' cookies. Cookies that have been set by parties other than the website owner are called 'Third Party' cookies. This typically occurs when a website incorporates elements from other sites, such as images, social media plugins or advertising. You don’t have to enable all cookies on your computer or device. You can configure your browser not to accept certain cookies. You can read up on our use of cookies below and manage your cookie preferences at any time by clicking the link below. Please see the table below for all cookies processed on our website.

What cookies do we use?

Here is a list of the cookies we use. You may notice some cookies that aren't related to Butlins Skyline Limited. If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these third party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information (open in a new window, but please note that we can't be responsible for the content of external websites).

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web and to provide you with ads on social media platforms such as Facebook. If you do not allow these cookies, you will experience less targeted advertising.

How to change your cookie settings


You have the option to accept, decline or adjust your cookie settings. You can modify your browser settings to decline cookies if you prefer but this may prevent you from taking full advantage of this website. You can change your cookie preferences at any time by clicking Manage cookies. You can move the sliders to ‘On or ‘Off’, and then click ‘Save’. You may need to refresh your page for some of these settings to take effect. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit  or Find out how to manage cookies on popular browsers.

To find information relating to other browsers, visit the browser developer's website. To opt out of being tracked by Google Analytics across all websites, visit For more information about cookies and how to disable them, please visit the Information Commissioner’s web page about cookies,

Changes to our Cookie Policy

We may update our cookie policy from time to time. Any changes we make will be posted on this page.

Contact Us

If you have any questions about our Cookie Policy, please click here or email

Other websites

Our website may contain links to other websites. Once you have clicked on these links we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.