Types of cookies we use

The cookies we use fall under five main categories.

Strictly necessary/ essential cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store any personally identifiable information.

Analytics/ performance cookies

These cookies allow us to analyse how visitors interact with our website. This helps us to improve the way our website works. They will also count visits and traffic sources, and they help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.

Advertising/ targeting cookies

We use enhanced conversion tools from different providers (known collectively as “Targeting Cookies”) to improve the accuracy of our attribution and advertising efforts. This means we use data to understand which adverts have resulted in customers visiting our website and making a booking. This involves the collecting your IP address, device characteristics, and browsing activity on our website. Where applicable, we also process and share personal data including your email address, phone number and first and last name in a hashed form. Hashing is where your details are replaced with a string of text to ensure your identity is kept secure.  This is shared with third-party service providers, including Google Ads and Meta, for the purpose of measuring conversions and optimising future ad targeting.

These activities are subject to your consent. These targeting cookies are only used when you opt-in by selecting ‘Accept all’ in the website cookie banner. You may opt out of enhanced conversions at any time by changing your preferences in the “Cookie Settings” option in the cookie banner or by clicking the link at the bottom of our webpage. We maintain robust technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, or misuse.

Social media cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

What are First Party and Third Party cookies?

Cookies set by our website are called “First Party” cookies. Cookies that have been set by parties other than the website owner are called “Third Party” cookies. This typically occurs when a website incorporates elements from other sites, such as images, social media plugins, or advertising.

If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these Third Party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information.

What cookies do we use?

Here is a list of the cookies we use. You may notice some cookies that aren't related to Butlins Skyline Limited. If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these third party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information (open in a new window, but please note that we can't be responsible for the content of external websites).

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web and to provide you with ads on social media platforms such as Facebook. If you do not allow these cookies, you will experience less targeted advertising.

How to change your cookie settings

You have the option to accept, decline or adjust your cookie settings. You can modify your browser settings to decline cookies if you prefer but this may prevent you from taking full advantage of this website. You can change your cookie preferences at any time by clicking “Manage Cookies”. You can move the sliders to “On” or “Off”, and then click “Save”. You may need to refresh your page for some of these settings to take effect. 

Changes to our Cookie Policy
We may update our cookie policy from time to time. Any changes we make will be posted on this page.

Contact Us
If you have any questions about our Cookie Policy, please click here or email privacy@butlins.com.

Other websites
Our website may contain links to other websites. Once you have clicked on these links, we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.