INVESTORS<|}p>

Butlin’s Five-Year Plan is our growth strategy aimed at both welcoming more guests to Butlin’s year-round and attracting a greater cross-section of the UK to both family and adult-only breaks. Butlin’s has always had a core of loyal guests – c.1.2 million for many years – which is the foundation of the business. The Five-Year Plan builds on this, governed by the following three pillars.<|}p>

OUR FIVE-YEAR PLAN

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<ul><li>Butlin’s has squarely positioned itself in the UK holiday market as the Home of Entertainment. We can deliver scale, quality, best in class entertainment and variety that no-one else can match. The UK holiday market is worth £14 billion annually, and Butlin’s has an opportunity to make the most of nationwide customer demand by successfully delivering its growth strategy.<|}li><li>Butlin’s has created a distinct point of difference from most short break operators as a destination designed for non-stop activity and action, most of which is included in the price of the break. This includes accommodation, access to all live shows and headline performers.<|}li><li>We’ve developed a very clear guest proposition: for families in school holidays (School’s out); for pre-school families in term time (Showtime); for over 18s on a social trip (Big Weekenders); and for fun and entertaining conferences. All of these offerings combined have helped us to open more of the year, cover a wider range of guests, and have driven our occupancy up by 15% since 2018.<|}li><li>We know how much the guests value our team, and there’s a strong emotional link between great guest experiences and their interaction with our resort teams. We offer best-in-class entertainment teams, including our iconic Redcoats who have recently revived their role, and we’re investing in the growth and development of our team members to turn jobs into careers.<|}li><li>Butlin’s has shown fundamental resilience over many years. Between 2005 and 2019, a period which included the Global Financial Crisis and a huge growth in budget flights into Europe, the resorts maintained guest numbers of c.1.2 million per year.<|}li><li>In the coming years, we’ll continue to invest in our sites to upgrade and modernise our entertainment and accommodation offerings at all three of our resorts in accordance with our Five-Year Plan. Butlin’s will observe trends and listen to guest feedback to ensure we maintain the optimum balance of product offerings, which allows us to be both nimble and resilient during upturns and downturns in the economy.<|}li><|}ul>

INVESTMENT CASE

The first growth pillar is a £150 million capital investment programme which will benefit our guest accommodation, the activities that we offer, the dining options available on resorts, and our key entertainment venues – broadening our proposition and optimising the experience for our existing and future guests.&nbsp;<|}p>&nbsp;<|}p>We have been delighted with the positive feedback from guests for some of the investments that we have already made such as the SKYPARK playgrounds in Skegness and Minehead and our 128 new premium lodges in Skegness.<|}p>

CAPITAL INVESTMENT

Secondly, expanding the quantity, range, and variety of breaks we offer. Butlin’s is a market leader in UK family holidays, with our popular ‘School’s Out’ family breaks in the school holidays, and our midweek ‘Showtime’ breaks to cater for pre-school families in term time.&nbsp;<|}p>&nbsp;<|}p>Alongside our family breaks, we offer ‘Butlin’s Big Weekenders’, exclusively for adults, with a wide variety of themed weekends to choose from. We are also building our conference and events offerings for large groups and businesses. This differentiated guest proposition helps us to manage seasonality, expanding our future growth potential. We are already reaping rewards from catering for different sections of the market as it is now more profitable for us to be open longer, which has grown our revenue stream.<|}p>

MARKET LEADING UK HOLIDAYS

Our third pillar is our most important: our team. We know how much the guests value our team, and there is a strong link between great guest experiences and their interaction with our resort teams and our iconic Redcoats.&nbsp;<|}p>&nbsp;<|}p>We are investing in multiskilling our team members through a programme called ‘Team Member Plus’. This is aimed at increasing overall productivity and flexibility, while investing in their growth, development and pay, and supporting their overall career development. By investing in the growth and development of our team members, we help transform jobs into long-term, rewarding Butlin’s careers.&nbsp;<|}p>&nbsp;<|}p>We are proud that we have team members who have been with Butlin’s for decades across the three resorts. With the support on offer, many of them have developed into senior leaders.<|}p>

OUR TEAM

Read our five-year plan, investment case and view our latest published financial results. 

Information for Investors | Butlin's Corporate

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We have a wide range of options available for accessible accommodation today. If you&#39;re interested in discussing these please give us a call on&nbsp;<a href="tel:0330 100 9732">0330 100 9732</a>&nbsp;and one of advisers can listen to your individual needs and help you plan your holiday.

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MF Robots | Big Weekenders Headline Artists

Back to the 2000s Y2K Scares Bognor Regis 03/10/25 | Butlin's Big Weekenders

The Spa | Butlin's Big Weekenders

Opening Party | Butlin's Big Weekenders

Club Classics | Butlin's Big Weekenders

Bingo Bango | Butlin's Big Weekenders

Silent Disco | Butlin's Big Weekenders

Soul Stroll | Butlin's Big Weekenders

Closing Party | Butlin's Big Weekenders

Replay Time Warp Terror - Bognor Regis 10/10/25 | Butlin's Big Weekenders

90s Reloaded Fright Nights - Minehead 31/10/25 | Butlin's Big Weekenders

Our Weekends  - 90s Reloaded Fright Nights | Butlin's Big Weekenders

Our Weekends  - Replay Time Warp Terror | Butlin's Big Weekenders

Our Weekends  - Back to the 2000s Y2K Scares | Butlin's Big Weekenders

Our Weekends  - Ultimate 80s Thriller | Butlin's Big Weekenders

Sunday Survivors | Butlin's Big Weekenders

Caravan Ownership Benefits

Owner Discounts

New Premium Lodges at Skegness | Butlin's Conferences & Events

New Premium Lodges at Skegness | Discover Butlin's | Butlin's

New Premium Lodges at Skegness | Accommodation | Butlin's Big Weekenders

Singalong Quiz | Butlin's Big Weekenders

Delta Saffron 2020

Kids Can Visit Butlins for £1

Delta Superior 2017

Skegness Caravan Owners T's & C's

Birthday Parties and Nights Out at Bognor Regis

Willerby Linwood 2023

Delta Warmth 2014

Atlas Mirage 2021

Willerby Seasons 2022

Swift Family Retreat 2018

Atlas Moonstone 2015

Willerby Lymington 2019

Swift Loire 2019

ABI New Horizon 2018

Willerby Ellerton 2024

 Back to the 2000s Y2K Scares - Skegness 31/10/25 | Butlin's Big Weekenders

Ultimate 80s Thriller - Bognor Regis 31/10/25 | Butlin's Big Weekenders

 Back to the 2000s Y2K Scares - Minehead 03/10/25 | Butlin's Big Weekenders

Ultimate 80s Thriller - Minehead 17/10/25 | Butlin's Big Weekenders

90s Reloaded - Skegness 20/06/25 | Butlin's Big Weekenders

Soul - Bognor Regis 19/09/25 | Butlin's Big Weekenders

Bootleg Ball - Minehead 10/10/25 | Butlin's Big Weekenders

Soul - Bognor Regis 14/11/25 | Butlin's Big Weekenders

Bootleg Ball - Skegness 30/01/26 | Butlin's Big Weekenders

Bootleg Ball - Minehead 17/01/25 | Butlin's Big Weekenders

Bootleg Ball - Minehead 16/01/26 | Butlin's Big Weekenders

Ultimate 80s - Minehead 30/01/26 | Butlin's Big Weekenders

We Love Ibiza - Minehead 26/09/25 | Butlin's Big Weekenders

90s Reloaded - Minehead 23/01/26 | Butlin's Big Weekenders

90s Reloaded - Minehead 20/03/26 | Butlin's Big Weekenders

We Love Ibiza - Skegness 20/03/26 | Butlin's Big Weekenders

Ultimate 80s - Skegness 13/06/25 | Butlin's Big Weekenders

Ultimate 80s - Skegness 21/11/25 | Butlin's Big Weekenders

Ultimate 80s - Skegness 23/01/26 | Butlin's Big Weekenders

Ultimate 80s - Skegness 25/04/25 | Butlin's Big Weekenders

Ultimate 80s - Minehead 06/06/25 | Butlin's Big Weekenders

2025 Showtime Term-Time Midweek Breaks | Butlin's

90s Reloaded - Skegness 05/09/25 | Butlin's Big Weekenders

90s Reloaded - Bognor Regis 05/09/25 | Butlin's Big Weekenders

90s Reloaded - Minehead 19/09/25 | Butlin's Big Weekenders

90s Reloaded - Minehead 09/05/25 | Butlin's Big Weekenders

90s Reloaded - Minehead 13/06/25 | Butlin's Big Weekenders

90s Reloaded - Bognor Regis 20/03/26 | Butlin's Big Weekenders

90s Reloaded - Skegness 06/02/26 | Butlin's Big Weekenders

Back To The 2000s - Skegness 06/06/25 | Butlin's Big Weekenders

Back To The 2000s - Skegness 13/03/26 | Butlin's Big Weekenders

Back To The 2000s - Skegness 09/01/26 | Butlin's Big Weekenders

Back To The 2000s - Skegness 26/09/25 | Butlin's Big Weekenders

Back To The 2000s - Minehead 06/02/26 | Butlin's Big Weekenders

Back To The 2000s - Bognor Regis 21/11/25 | Butlin's Big Weekenders

Back To The 2000s - Bognor Regis 20/06/25 | Butlin's Big Weekenders

Back To The 2000s - Minehead 20/06/25 | Butlin's Big Weekenders

Ultimate 80s - Bognor Regis 26/09/25 | Butlin's Big Weekenders

Ultimate 80s - Bognor Regis 27/02/26 | Butlin's Big Weekenders

Ultimate 80s - Bognor Regis 06/06/25 | Butlin's Big Weekenders

Ultimate 80s - Bognor Regis 16/01/26 | Butlin's Big Weekenders

Replay - Bognor Regis 07/02/25 | Butlin's Big Weekenders

Replay - Skegness 13/09/24 | Butlin's Big Weekenders

Replay - Skegness 12/09/25 | Butlin's Big Weekenders

Replay - Bognor Regis 27/06/25 | Butlin's Big Weekenders

Replay - Skegness 28/02/25 | Butlin's Big Weekenders

Replay - Skegness 26/06/25 | Butlin's Big Weekenders

Replay - Skegness 27/02/26 | Butlin's Big Weekenders

Replay - Minehead 10/01/25 | Butlin's Big Weekenders

Replay - Bognor Regis 06/02/26 | Butlin's Big Weekenders

Rockaway Beach - Bognor Regis 03/02/25 | Butlin's Big Weekenders

We Love Ibiza - Bognor Regis 09/01/26 | Butlin's Big Weekenders

Back To The 2000s - Bognor Regis 27/03/26 | Butlin's Big Weekenders

PDC Darts Players Championship Finals - Minehead 21/11/25 | Butlin's Big Weekenders