<ul>
	<li>UK holiday resort first, state-of-the-art activity centre cost &pound;15m<|}li>
	<li>Nine immersive, interactive gaming experiences under one roof<|}li>
	<li>TV personalities and recent Celebrity Race Across The World stars, Jeff and Freddy Brazier launch Butlin&rsquo;s <a href="http:|}|}A brand-new £15M indoor activity centre, Butlin’s PLAYXPERIENCE has opened today (7th October) at the Home of Entertainment’s Bognor Regis resort – the first of its kind situated on any holiday resort in the UK. The state-of-the-art attraction covers a whopping 50,000sqft across two floors, and is equipped with nine exciting activities* on offer, including: TechPutt, Escape Rooms, VR-cade, Glow Pong, Shuffleboard, Laser Tag, Batting Cage, Neo Games and Digi Darts, alongside a café and bar. The brand-new facility is one of the largest of its kind in the UK, offering something for everyone at great value. Marking the official opening, TV personalities and recent Celebrity Race Across The World stars, Jeff and Freddy Brazier visited Butlin’s PLAYXPERIENCE to celebrate the fresh, unique gaming offering. The father and son duo embraced a little friendly competition, going toe to toe to see who claimed the bragging rights across a number of different activities in a fun filled afternoon. The pair’s playful desire to beat each other mirrors the attitude of the UK, with more than three quarters of Brits (78%) admitting to being competitive with both their family and friends. The national research, conducted by Butlin’s, also found that even when competing against children, more than one in five (21%) of UK adults try their hardest to win. However, despite the competitive nature of many, making lasting memories with loved ones is the ultimate goal, with almost nine in ten (89%) of respondents stating they prioritise having a good time over winning, with PLAYXPERIENCE offering the perfect environment to marry up competition and enjoyment. Jeff Brazier, said about the launch: “It’s fantastic to be involved in the launch of Butlin’s PLAYXPERIENCE. As a family we’re generally quite competitive and enjoy getting hands on with activities and games in our spare time, so this was right up our street! “Recent research shows the vast majority of Brits love a bit of competition and we’re no different. My mindset is always play to win but it’s important to enjoy the experience and the moment as well; this allows you the best of both worlds. “While Butlin’s has always been known for having an amazing range of activities for little ones it’s great to see something new that will be of real interest to teenagers and mates on a Big Weekender. There are enough games on offer to suit everyone, old or young, big or small and bring them together to make memories you can look back on fondly.” Freddy Brazier added: “There’s so much on offer with PLAYXPERIENCE and we’ve loved being able to be the first to test out all these new games. It’s always fun taking on my dad and having that competitive element was like being back in the race, it was so enjoyable. “With so many options to choose from, we could have kept going for hours! I can’t wait to come back again with my mates.” Each gaming zone boasts its own unique theme and immersive experience, with games suitable for children from the age of 3 right through to adults. Guests can include PLAYXPERIENCE in their stay by purchasing tokens in advance or while on the resort. This incredible space offers even more choice of fun filled activities, providing great value for money. Jon Hendry Pickup, CEO at Butlin’s, said: “As the Home of Entertainment, we’re immensely proud to be the first UK holiday resort to open something as spectacular as PLAYXPERIENCE . There’s nothing else like it in the holiday market and we know families visiting Bognor Regis and friends coming down on a Big Weekender break will love the range of activities on offer. “PLAYXPERIENCE was designed with something for everyone in mind – whether visiting with family, a partner or a group of friends on a Big Weekender. No matter what break you’re on, everyone loves a bit of friendly competition while having fun in the process! “The launch of PLAYXPERIENCE is a very proud moment for Butlin’s and the third big opening for us this year. This £15million investment follows Maple Walk premium accommodation village in Skegness and our SKYPARK playground in Minehead which both opened earlier this year. We can’t wait to welcome guests to Bognor Regis and experience this state-of-the-art complex.” To find out more about Butlin’s PLAYXPERIENCE, including further information on different zones and key features, please visit: https:|}|}www.butlins.com|}discover-butlins|}things-to-do|}playxperience">PLAYXPERIENCE<|}a> to show how a little friendly competition can build lasting memories<|}li>
	<li>Almost four in five Brits are fiercely competitive with family and friends<|}li>
<|}ul>

&nbsp;<|}p>

A brand-new &pound;15M indoor activity centre, Butlin&rsquo;s PLAYXPERIENCE has opened today (7th October) at the Home of Entertainment&rsquo;s Bognor Regis resort &ndash; the first of its kind situated on any holiday resort in the UK.<|}p>

&nbsp;<|}p>

The state-of-the-art attraction covers a whopping 50,000sqft across two floors, and is equipped with nine exciting activities* on offer, including: TechPutt, Escape Rooms, VR-cade, Glow Pong, Shuffleboard, Laser Tag, Batting Cage, Neo Games and Digi Darts, alongside a caf&eacute; and bar.<|}p>

&nbsp;<|}p>

The brand-new facility is one of the largest of its kind in the UK, offering something for everyone at great value.&nbsp;<|}p>

&nbsp;<|}p>

Marking the official opening, TV personalities and recent Celebrity Race Across The World stars, Jeff and Freddy Brazier visited Butlin&rsquo;s PLAYXPERIENCE to celebrate the fresh, unique gaming offering.&nbsp;<|}p>

&nbsp;<|}p>

The father and son duo embraced a little friendly competition, going toe to toe to see who claimed the bragging rights across a number of different activities in a fun filled afternoon.<|}p>

&nbsp;<|}p>

The pair&rsquo;s playful desire to beat each other mirrors the attitude of the UK, with more than three quarters of Brits (78%) admitting to being competitive with both their family and friends.<|}p>

&nbsp;<|}p>

The national research, conducted by Butlin&rsquo;s, also found that even when competing against children, more than one in five (21%) of UK adults try their hardest to win.&nbsp;<|}p>

&nbsp;<|}p>

However, despite the competitive nature of many, making lasting memories with loved ones is the ultimate goal, with almost nine in ten (89%) of respondents stating they prioritise having a good time over winning, with PLAYXPERIENCE offering the perfect environment to marry up competition and enjoyment. &nbsp;<|}p>

&nbsp;<|}p>

Jeff Brazier, said about the launch:<|}strong> &ldquo;It&rsquo;s fantastic to be involved in the launch of Butlin&rsquo;s PLAYXPERIENCE. As a family we&rsquo;re generally quite competitive and enjoy getting hands on with activities and games in our spare time, so this was right up our street!&nbsp;<|}p>

&nbsp;<|}p>

&ldquo;Recent research shows the vast majority of Brits love a bit of competition and we&rsquo;re no different. My mindset is always play to win but it&rsquo;s important to enjoy the experience and the moment as well; this allows you the best of both worlds.&nbsp; 
&nbsp; 
&ldquo;While Butlin&rsquo;s has always been known for having an amazing range of activities for little ones it&rsquo;s great to see something new that will be of real interest to teenagers and mates on a Big Weekender. There are enough games on offer to suit everyone, old or young, big or small and bring them together to make memories you can look back on fondly.&rdquo;<|}p>

&nbsp;<|}p>

Freddy Brazier added:<|}strong> &ldquo;There&rsquo;s so much on offer with PLAYXPERIENCE and we&rsquo;ve loved being able to be the first to test out all these new games. It&rsquo;s always fun taking on my dad and having that competitive element was like being back in the race, it was so enjoyable.<|}p>

&nbsp;<|}p>

&ldquo;With so many options to choose from, we could have kept going for hours! I can&rsquo;t wait to come back again with my mates.&rdquo;&nbsp;<|}p>

&nbsp;<|}p>

Each gaming zone boasts its own unique theme and immersive experience, with games suitable for children from the age of 3 right through to adults. Guests can include PLAYXPERIENCE in their stay by purchasing tokens in advance or while on the resort. This incredible space offers even more choice of fun filled activities, providing great value for money.&nbsp;<|}p>

&nbsp;<|}p>

Jon Hendry Pickup, CEO at Butlin&rsquo;s, said:<|}strong> &ldquo;As the Home of Entertainment, we&rsquo;re immensely proud to be the first UK holiday resort to open something as spectacular as PLAYXPERIENCE . There&rsquo;s nothing else like it in the holiday market and we know families visiting Bognor Regis and friends coming down on a Big Weekender break will love the range of activities on offer.&nbsp;<|}p>

&nbsp;<|}p>

&ldquo;PLAYXPERIENCE was designed with something for everyone in mind &ndash; whether visiting with family, a partner or a group of friends on a Big Weekender. No matter what break you&rsquo;re on, everyone loves a bit of friendly competition while having fun in the process!<|}p>

&nbsp;<|}p>

&ldquo;The launch of PLAYXPERIENCE is a very proud moment for Butlin&rsquo;s and the third big opening for us this year. This &pound;15million investment follows Maple Walk premium accommodation village in Skegness and our SKYPARK playground in Minehead which both opened earlier this year. We can&rsquo;t wait to welcome guests to Bognor Regis and experience this state-of-the-art complex.&rdquo;&nbsp;<|}p>

 
To find out more about Butlin&rsquo;s PLAYXPERIENCE, including further information on different zones and key features, please visit: <a href="https:|}|}www.butlins.com|}discover-butlins|}things-to-do|}playxperience">https:|}|}www.butlins.com|}discover-butlins|}things-to-do|}playxperience<|}a><|}p>

#000000

|}.imaging|}focalpoint|}imageTitleOverlay|}_WIDTH_x_HEIGHT_|}dam|}jcr:75910e9b-aeaa-4e9d-82b5-e4b6a57b6c0a|}PlayX Launch Press Release Compressed.jpg

BRAND-NEW £15M INDOOR ACTIVITY CENTRE OPENS TODAY OFFERING GUESTS THE ULTIMATE ‘PLAYXPERIENCE’

#FFFF

A brand-new £15M indoor activity centre, Butlin’s PLAYXPERIENCE has opened today (7th October) at the Home of Entertainment’s Bognor Regis resort – the first of its kind situated on any holiday resort in the UK. Find out more.

Brand New £15m Indoor Activity Centre Opens Today

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If you or a member of your party have disability requirements that are a necessity for you to be able to take a break and enjoy a happy holiday at Butlin&#39;s, please give us a call on&nbsp;<a href="tel:0330 100 9732">0330 100 9732</a>&nbsp;and one of advisers can listen to your individual needs and help you plan your holiday.

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We have a wide range of options available for accessible accommodation today. If you&#39;re interested in discussing these please give us a call on&nbsp;<a href="tel:0330 100 9732">0330 100 9732</a>&nbsp;and one of advisers can listen to your individual needs and help you plan your holiday.

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